Image Type Guide

Image Hub is a powerful solution, putting high-quality product images in the hands of all Erudus users. However, the quality of the solution is only as good as the quality of data that is entered. This article is going to give you guidance on providing a consistent classification of the types of image that are being uploaded and assigned to product specifications.

P1 - Product Lifestyle Shot


A product lifestyle shot is an image of the product, out of pack, cooked and presented in a creative way. The pack may also be in the shot as well.

P2 - Product Pack Shot (Front)



A front pack shot is an image of the product, straight on with no angling at all.

P3 - Product Pack Shot (Front Angled Left)


A front angled left pack shot is an image of the pack angled so that the left side of the pack is closest to the camera.


P4 - Product Pack Shot (Front Angled Right)




A front angled left pack shot is an image of the pack angled so that the  right side of the pack is closest to the camera.


P5 - Product Out Of Pack Shot


A product out of pack shot is an image that has the contents of a pack visible along side the outer pack. For example: an individually wrapped item along side a multi pack or some crisps alongside the individual packet.

P6 - Product Mobile Optimised Pack Shot

A product mobile optimised pack shot is an image designed to be viewed on mobile devices. These pack shots will not have smaller details such as nutritional information or accreditation markings on the pack. The key elements of the pack such as the product name and flavour will be enlarged for easier viewing on smaller screens.

C1 - Case Shot (Front)


A front case shot is an image of a case of products, straight on with no angling at all.

C2 - Case Shot (Front Angled Left)


A front left angled case shot is an image of a case of product that is taken so that the left side of the case is closest to the camera.


C3 - Case Shot (Front Angled Right)


A front right angled case shot is an image of a case of product that is taken so that the right side of the case is closest to the camera.

B1 - Product Range/Brand Shot

A product range/brand shot is an image of all products in a range or from a particular brand. The products are not prepared for serving or presented in a creative way in the same way as a lifestyle shot.

B2 - Brand Logo/Image

A brand logo/image is an identifying image for the company that produces a range of products. 



T1 - Technical/BOP Shot

A technical or BOP (Back of Pack) shot is an image of the product packaging that is not visible in a marketing pack or case shot. This image would typically capture the ingredients declaration, cooking and storage instructions and other miscellaneous information about the product.